Matthew-Lorèn Lindsey is a Las Vegas native with over 20 years of experience in the wine industry. He has been a trusted import-distributor for Las Vegas casinos and is the founder of Appellation Wine Brands, a luxury lifestyle company that creates bespoke wine brands for clients in the hospitality industry. Matthew is also the Executive Sommelier and Director of Wine for National Wine & Music Festivals, where he creates unforgettable wine experiences for thousands of festival-goers across the country. As the lead wine judge for the Pr%f (Proof) awards, the largest double-blind wine and spirit competition in the US, Matthew’s expertise and discerning palate are widely recognized and instrumental in helping to recognize exceptional brands.