Join our social wine club
Monarch is the new crown in the hierarchy of premium wine. Our brand philosophy is dedicated to ensuring that every facet of the wine lifestyle – from the music to the innovation and ambiance – exemplifies the exceptional flavors and elevated artistry to be found in prestige labels.
Like a bold new remix of your favorite vinyl record, Monarch is a sound you’ve never heard.
An integration of wine, music, tech, and design.
Our first foray into this bold direction is our digital publication. A top shelf collection of storytelling, food and wine pairings, features and exposés. It’s a cellar carefully curated to highlight vibrant tastemakers, sommeliers, and wineries around the world. Their perspectives and backgrounds are as diverse as the Monarch creative team themselves, with a shared desire to connect the wine curious with the expertise of artisans across the globe.
The next dimension of Monarch is a sensory experience.
Live events with our intimate social wine club will be as much hip hop as they are white glove. You’ll be invited to secret, secluded VIP tasting affairs that reflect the beauty of superior wines in the air, music, and décor all around you. Fascinating wine creators and educators mingling and appreciating right by your side.
For Monarch, drinking wine is an art form, but music makes it sacred. Experience “Varietal Vibes” with us, a luxurious synergy of sound and taste in which every sip is a symphony brought to life. Our original orchestral arrangements, from the tiniest of chords to the fullest of string ensembles, are composed as wine theme songs that pair the wine and music with an appreciation for the beauty of life.
Beyond all of that, Monarch is forever growing into a digital society that will connect wine lovers with professionals – and professionals with each other – to help catapult the industry into the future.